There are more than bold fonts and bright colors to the project. Through research, iterations, a collaborative approach with like-minded people, and questioning the status quo, I aim to create functional, accessible, aesthetic and meaningful solutions that bring value to users as well as businesses. While always striving for positive social and environmental impact. I would describe my approach as strategic and pragmatic yet playful and expressive.
In my life I’m always striving for a balance between commercial work and personal projects. With personal projects, I allow myself to explore, fail, learn and, of course, have some fun. They contribute to my creative development and bring greater value to commercial projects.
It’s all about the process.
I'm big on research. It helps to save that valuable time and those hard-earned $$ later. The goal is to know users better than they know themselves. Thoughtful observation allows me to discover user pain points and their needs. It's also essential to do some healthy stalking of the competition to understand the solutions landscape. This stage is also the perfect time to bring our heads together with key stakeholders to align the vision and expectations. Based on this, we can prioritize the features and functionalities for that laser-focused product vision.
This phase is all about being cautious and preventing costly errors in advance. Through rapid prototyping, visualizing initial ideas, and good old user testing I aim to adapt changes that ultimately lead release the right product for users and business. When crafting and refining hi-fi wireframes, I simplify it as much as possible to create that juicy user experience, accessibility and scalability. And, of course, responsiveness is also an important part. The product won't look and work good across all the devices by itself, so this is the perfect time to take care of it.
The good stuff comes when we combine data-driven processes with a sweet visual design. It's time to develop mood boards to determine product’s unique visual style focusing on business objectives and brand look and feel. It's also a perfect time to establish the design system for uniformity across the screens. To provide that juicy user experience, it's essential to establish proper visual accents that guide users throughout the interface. In the final stretch, I always work hard in design-to-development hand-off. That ensures that none of the hard work is lost and the design is implemented correctly.
Once the product is launched, there is no time to rest. Here I focus on continuous product improvement to meet the ever-evolving user and business needs.
Brumen design award
Recognition for excellent Slovenian design 2022 (4x)
The E-commerce website I designed was selected as to 10 E-commerce websites of 2022 by Elementor
Festival Veternica / 1st place
Festival Veternica / 3rd place